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Men 40+

F.A.T. Guys
Wellness
Community

An online community for men over 40 who want their energy, their strength and their health back — and trim some weight off.

Ask to join What this is
Member
Nick Ekonomides before, at 263 lbs
Before · 263 lbs
Nick Ekonomides on the beach after losing 63 pounds, at 200 lbs
After · 200 lbs

“I went from 263 pounds to 200.”

When I joined the group in January, I weighed 263 pounds. By September, I had lost 63 pounds and reached 200.

But the scale tells only part of the story. I sleep better, have more energy and a clearer mind, feel more relaxed, and no longer have the constant bloating I had accepted as normal. My legs are stronger, my workouts have improved, and I now average 11,000 steps a day.

The biggest change is that this no longer feels like a temporary diet. These are habits that have become part of my life.

Nick Ekonomides Florida business law attorney
Next cohort Starts 16 November 2026 Training and the group both begin that day.
Founded by Steve Roest & Daryl Devonish
The Idea

Not just a
weight-loss
program.

Four men in their forties and fifties running together down a Toronto back street, the CN Tower ahead of them

If the weight has crept up year after year. If your back or your knees hurt most mornings. If a doctor has said the words blood pressure, cholesterol or pre-diabetic. If you are foggy by mid-afternoon, snoring through the night, or out of breath on a flight of stairs — this was built for you.

Our mission is to educate and energize men to become the best version of themselves — physically, mentally and emotionally — with the kind of accountability that only lands coming from men in the same position.

F.A.T. stands for Fuel, Accountability and Team Work.

Fuel
Nutrition, supplements, intermittent fasting and the rest of what you put in.
Accountability
Men in the same position who notice when you slip — and keep you showing up for your energy, strength and sharpness through your 40s, 50s, 60s and 70s.
Team Work
An online community built to share quality longevity strategies. Nobody does this alone.
  • Age-appropriate training
  • Nutritional guidance
  • Intermittent fasting protocols
  • Vitamins and supplements
  • Sleep management
  • Stress management
  • Weigh-ins
Member
Rob Mooney before, at 217 lbs
Before · 217 lbs
Rob Mooney after, at 185 lbs
After · 185 lbs

“Stronger and leaner than I was at 40.”

At 54, I weighed 217 lbs and thought I was in pretty good shape. Two years later, I’m 185 lbs, stronger and leaner than I was at 40.

Steve gave me the knowledge and strategies, while the group provided the motivation and accountability I was missing. Being part of a team again made all the difference.

The biggest win isn’t just losing 32 lbs. It’s building habits that will keep me strong and fit for years to come.

Rob Mooney
The Goal

What is quality
longevity?

Quality longevity is about healthspan — the years you live free of chronic disease and still fully capable — not simply a longer life.

Energy, strength, sharpness and recovery, preserved well into your 60s, 70s and 80s.

How It Works

Show up. Learn.
Transform.

Weekly

Strategies for living a quality lifestyle

Tips, weekly wins, and lifestyle hacks and strategies to optimise your health.

The room

Men in the same position

Men dealing with the same bodies, the same schedules and the same bloodwork. No strangers, no lectures.

Option one

The Community

  • The online community — the room, and the men in it
  • Weekly coaching strategies for living a healthy lifestyle
  • Weekly nutritional guidance and habits for success
  • Sleep protocols and stress management
  • Direct access to the founders in the room
$297 / 90 days + $38.61 HST · $335.61 total in Ontario Join the Community
Most popular Option two

The Community + Training

A hand with athletic tape wrapped around three fingers A forearm holding a cast-iron kettlebell overhead
  • Everything in the community, plus the training
  • Three weekly workouts
  • A full workout programme, with video for every exercise
  • Direct access to Coach Daryl
  • Weekly tracking and accountability
Workouts are built around you — your body, your history of injuries, and the time you actually have. Delivered through TrainHeroic, the app you’ll log every session in. $597 / 90 days + $77.61 HST · $674.61 total in Ontario Join the Community + Training
Member
Duncan Ellis

“After five decades, I thought radical change might be impossible.”

Changing your behaviours is difficult at any age. After five decades, it can seem near impossible to radically change who you are and what you do.

The Fat Guys approach worked because the group dynamics helped us embrace the realities and discomfort of change while focusing on the small successes along the way.

I also appreciated that it wasn’t a “one size fits all” programme. Everyone was at a different place with their health and weight, and we each had the opportunity to set our own priorities and goals.

I have no hesitation in recommending the programme.

Duncan Ellis
The Founders

Two of the best
coaches in
the country.

Experts in exercise, lifestyle management and longevity training.

Steve Roest
Co-founder

Steve Roest

Thirty years in personal training, working with professional athletes and executives. Former President and Owner of the Fitness Institute Clubs and a joint venture partner in Medcan Fitness, where he was Director of Fitness. A football career with the University of Toronto varsity team and the Toronto Argonauts.

  • Trained the Toronto Raptors basketball team
  • Toronto Life “Best of the City” — Toniest Personal Trainer, 1999
  • Fitness expert on Global TV, City TV, CTV, The National, Prime TV and OnTV
  • Corporate programmes for Oakville Hydro, McDonald's and Covenant House
  • Degree in Physical and Health Education, University of Toronto · Certified Kinesiologist
Toronto Life 1999 Best of the City clipping naming Steve Roest as Toniest Personal Trainer
Toronto Life, 1999 · “Best of the City”
Medcan Fitness staff board: Steve Roest, Director of Fitness
Medcan Fitness · Director of Fitness
Daryl Devonish
Co-founder

Daryl Devonish

Thirty years building strength, resilience and capacity — and not only in athletes. Alongside hockey, football and soccer players from grassroots through the NHL, Daryl has spent as much of his career with executives, business leaders and people who had never trained a day in their lives. Owner of Athlete Prep, and co-founder of a physical literacy initiative running in more than 300 schools internationally.

  • Inner Athlete His own youth athletic development programme — private, by application, for athletes aged 7 to 18. Toronto.
  • Strength & Conditioning Coach, University of Toronto football and varsity soccer
  • Taught Principles of Fitness and Neuromuscular Conditioning, University of Toronto, 2001–2009
  • B.Ed. and BPHE in Kinesiology, University of Toronto · Honours Specialist in Physical Education
  • Certified Strength & Conditioning Specialist (CSCS) · Certified in Olympic Weightlifting
  • Precision Nutrition Level I · Mental Performance Mastery · Functional Movement Systems
Daryl Devonish holding a basketball
Daryl Devonish · Athlete Prep, Toronto
Track record

Who we have
worked with.

Steve Roest

  • Larry Tanenbaum Chairman, MLSE · Chairman, NBA Board of Governors
  • Gerry Schwartz Founder & CEO, Onex Corporation
  • Rick Waugh Former President & CEO, Scotiabank
  • Blake Goldring Executive Chairman, AGF Management
  • David Thomson Chairman, Thomson Corporation
  • Leo DelZotto President and Director, Tridel
  • Vince Carter Toronto Raptors
  • Jerome “JYD” Williams Toronto Raptors
  • Antonio Davis Toronto Raptors
  • The Toronto Raptors Team training

Daryl Devonish

  • Eric Lindros NHL
  • Max Domi NHL
  • Tyler Toffoli NHL
  • Josh Ho-Sang NHL
  • Riley Smith NHL
  • L.P. Ladouceur NFL
  • Mark Heese Olympic beach volleyball
  • Norman Jewison Film director · Founder, Canadian Film Centre
  • John S. Hunkin Former Chairman & CEO, CIBC
  • Jim Arnett Former CEO, The Molson Companies · former Chair, Hydro One
  • Michael Graham President, Michael Graham Investment Services
  • Barry Fenton Founding Partner, President & CEO, Lanterra Developments
  • University of Toronto football and varsity soccer Strength & conditioning
Member
Tom Hipsz holding out the waistband of his old jeans

“Small changes became better habits.”

I started at 295 pounds and am now 225. The improvements go far beyond the number on the scale. Inflammation and soreness are dramatically better, my psoriasis has greatly improved, and my digestive health has seen enormous improvements.

I’ve also learned which foods I genuinely enjoy that are actually good for me.

I’m not focused on simply losing more weight anymore. I’m focused on changing my body composition, getting stronger, and continuing the progress I’ve made.

This group has greatly improved — and perhaps even saved — lives.

Tom Hipsz Former CFL player

Ready to get started?

Choose the level of support that’s right for you.

Join now

Pick your
level.

The Community $297.00

Term90 days

Cohort starts16 Nov 2026

HST 13% · Ontario$38.61

Due today$335.61 CAD

This is the full amount. Nothing else is added at the payment page. Outside Ontario your province’s rate applies instead, which may be lower — never higher.

Renews automatically every 90 days at the same price until you cancel. We email you 7 days before each renewal with a one-click cancel link. All sales are final.

Before you join

Two steps. The waiver is signed on its own page, under the full text.

1

Release of Liability, Assumption of Risk & Informed Consent

Not yet signed. Read the full agreement and tick both boxes at the end.

Read & sign the full agreement →

Refund & Cancellation Policy · Privacy Policy · We email you 7 days before every renewal with a one-click cancel link.

By completing both steps you are entering into a legally binding agreement to the fullest extent permitted by applicable law.

Payment is handled by Stripe. We never see your card number.

Questions

Not sure if it's for you?

Ask. Your knees, your schedule, a condition you're managing, or whether a man your age should be doing this at all — one of the founders will answer you personally.